The Cut

Two campaigns, two looks: VFX retouching for Marc Anthony

Editing and VFX retouching on two Marc Anthony campaigns running back to back: Grow Long Ultimate Blowout and Strictly Curls Oil.

Frame from the Marc Anthony Grow Long Ultimate Blowout campaign
Grow Long Ultimate Blowout. Edit and VFX retouching by Capital Arts Productions.

    Two campaigns and two looks. The Capital Arts team handled editing and VFX retouching for Marc Anthony's Grow Long Ultimate Blowout and Strictly Curls Oil campaigns.

    Grow Long Ultimate Blowout

    The Grow Long spot sits on a single hard magenta field, product carried in frame, with the on-screen line doing the selling: the ultimate blowout that defies humidity. An honour to collaborate with such a talented team at Marc Anthony.

    Frame from the Marc Anthony Grow Long Ultimate Blowout campaign

    Grow Long Ultimate Blowout. Editing and VFX retouching by Capital Arts Productions.

    Strictly Curls Oil

    Strictly Curls goes the other way: a warm gold field, the bottle held as the hero among oil droplets and botanicals. Always a pleasure working with a team that pushes the creative this far.

    Frame from the Marc Anthony Strictly Curls Oil campaign

    Strictly Curls Oil. Editing and VFX retouching by Capital Arts Productions.

    Two looks, one pipeline

    Two campaigns, each with its own palette and its own product hero, cut and retouched by the same team. So proud to have worked alongside such a strong creative team at Marc Anthony.

    Share this post

    More from The Cut

    All stories